Strategy: action or rhetoric?
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Abstract
Given the generalizations and sometimes misconceptions that involve the understanding of the strategic phenomenon, this paper seeks to emphasize the real essence and complexity that characterize the Strategy.
For some time now, it has been found that the simplest ideas and even normal everyday actions have been termed strategic, regardless of considerations of obstacles to the achievement of goals, the means available to achieve them, and the intended purposes themselves. that synthesize the essence of strategy in the context of a decision making process.
From this point of view, this article seeks to explore, albeit with little depth, the intricacies that shape the strategic phenomenon, so that those initiated in this theme do not get lost in the profusion of concepts that can be seen today.
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